Desaleux
RurocProducer + 8mm Film

Ace Cafe

FINISHED WORK
Project

Ace Cafe

Brand

Ruroc

My Role

Producer + 8mm Film

THE PROJECT

Ace Cafe was created as a collaboration between Ruroc and Ace Cafe, bringing together two brands rooted in motorcycle culture through a campaign built around product, place and the community surrounding it.

The project combined film and photography with a more tactile analogue layer, using 8mm footage alongside the main campaign work to give the finished piece a different texture and energy.

Ruroc x Ace Cafe collaboration
Ruroc x Ace Cafe collaboration
Ruroc x Ace Cafe collaboration
Ruroc x Ace Cafe collaboration
Ruroc x Ace Cafe collaboration
MY ROLE

Producer + 8mm Film

As Producer, my role was to bring the different parts of the collaboration together, coordinating the creative team, production requirements and delivery while making sure the work remained aligned with both brands.

Alongside production, I also shot 8mm film throughout the project, adding a more imperfect, analogue texture to the campaign and capturing some of the atmosphere around the collaboration.

Credits

Client

Ruroc

Collaboration

Ruroc x Ace Cafe

Producer + 8mm Film

Dan Desaleux

Director / DOP / Post Production

James Camp

Creative Director

Richard Blissett

Art Direction

Jack Lancaster

Photographer

Shot by Erique

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