AW20 Catwalk
AW20 Catwalk
Superdry
Director
Superdry’s AW20 Virtual Catwalk was created as a digital presentation of the season, bringing a series of distinct brand worlds together within one continuous film.
Each section had its own visual character, from Studios and Sports through to SDX, Dry and Code, working with different designers, animators, music and sound collaborators while still needing to feel like part of a single Superdry experience.
Director
As Director, my role was to bring those different creative worlds together into one coherent piece, working across performance, camera, lighting and the wider production while considering how the live-action material would ultimately interact with the design, animation and post-production.
It required directing for both what was happening in-camera and what would be built around the footage afterwards, making sure each section had its own personality without losing the overall rhythm of the catwalk.
Credits
Superdry
Virtual Catwalk AW20
2020
Dan Desaleux
Morgan Church & James Camp
Emily Gatiss-Jones
Gabriella Baker
Amy O’Driscoll
Matt Biruls
Creep Production
OPM
Ruff Mercy
Hyperculture
Studiotakt
Alice Isaac Studio
Joe Munday
Trapdoor Agency / Martin Cole
Alice Isaac Studio
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