Snow 2025
Snow 2025
Ruroc Snow
Producer + Super 8
Snow 2025 was produced in Ruka, Finland for Ruroc’s This Is Why campaign, taking the brand back onto real snow and building the production around its athletes, the landscape and the reality of riding.
I produced the campaign across the planning and on-location production, while also shooting Super 8 throughout the trip to bring another texture into the finished work.
Producer + Super 8
My role was Producer across the campaign, bringing together the crew, athletes, local production support, locations and logistics required to make the shoot happen in Ruka. Alongside production, I also shot Super 8 throughout the trip, contributing additional footage and texture to the campaign.
Credits
James Camp
James Camp
Dan Desaleux
Rob Machon
Elliot Lowbridge-Heath
Chris Connor
Harry Cooke
Hollie Weatherstone
Doug Causer
Jaana Hastaman
Sam Gladstone
Duotone
Tanner Hall, Katie Ormerod, Sam Baumgartner & Emil Granbom
NEXT PROJECT
UEFA Europa League →