Star Wars — Ruroc

FINISHED WORK

Project

Star Wars

Brand

Ruroc

My Role

Producer

THE PROJECT

Star Wars brought a completely different visual world into Ruroc’s campaign output, combining product, riding and a recognisable graphic language into a focused launch piece.

The project brought together film, photography and design, with each discipline needing to feel part of the same visual idea rather than separate campaign assets.

MY ROLE

Producer

As Producer, my role was to bring the different parts of the project together, coordinating the creative team, production requirements and delivery while making sure the campaign remained aligned with the original creative direction.

With film, photography, retouching and graphic design all contributing to the final output, a large part of the job was making sure those elements worked together as one campaign.

Credits

Client

Ruroc

Project

Star Wars

Producer, Ruroc

Dan Desaleux

Creative Director

Richard Blissett

Photographer

James Camp

DP + Post Production

Chris McLaren

Model + Rider

Archie Mann

Retoucher

Richard Horne

Graphic Designer

Jack Lancaster

NEXT PROJECT

Snow 2024 →